We are pleased to announce that Neil Hopkins has been promoted to the position of Director of RAS Store Support. This promotion highlights Neil’s extensive industry knowledge and his long-standing commitment to delivering results for the company.
Neil joined RAS 17 years ago, starting as a Project Manager and steadily progressing through roles including Account Manager and Regional Manager. In 2016, he became Head of Store Support, where he played a crucial role in streamlining processes and driving operational efficiency across the organisation. His ability to focus on results and implement effective strategies has been a cornerstone of his success.
In his new position, Neil will take on broader responsibilities to enhance the company’s operational framework and ensure that the support provided to stores continues to meet the highest standards. He now joins the UK Operating Board, working alongside Natalie Day, Director of Stocktaking; Edward Newbury (Edd), Director of Innovation and Technology; and Tom McNally, Finance Director.
Neil’s promotion is a reflection of his expertise and unwavering dedication to the goals of RAS. We are confident that his pragmatic approach and extensive experience will bring significant value in his new role.

Neil Hopkins Director of RAS Store Support