Efficient Solution for Feature Ends at M&S Stores
Marks & Spencer (M&S) recently identified a critical issue concerning the load-bearing capacity of gondola feature ends in their stores. This posed a potential safety risk for displaying heavier products, particularly as stores geared up for the busy Christmas trading period. Since feature ends are a key driver of impulse sales, the need for a rapid and effective resolution was paramount.
Collaborative Approach
To address the issue, RAS Store Support partnered with Sigma Group to deploy combined teams of Merchandisers and Fitters. This collaborative approach ensured that the process of stabilising the feature ends was both efficient and minimally disruptive to store operations. The teams were tasked with:
- Demerchandising: Carefully removing all displayed products to prepare for reinforcement work.
- Strengthening Load-Bearing Capacity: Installing custom strengthening components to ensure the feature ends could safely support heavier items.
- Remerchandising: Reloading with products in line with M&S’s merchandising standards to maintain their sales-driving appeal.
Streamlined Execution
The project’s complexity was heightened by the volume of work. Some stores had as many as 24 feature ends requiring reinforcement. Despite these challenges, the combined teams operated with exceptional efficiency. The work was carried out overnight to avoid disruption to customers and trading activities, with each feature end completed in a seamless, continuous flow.
Delivering Results Without Compromise
Over the span of one month, the teams moved systematically from store to store, covering a total of 62 locations. RAS Merchandisers alone contributed 1,364 hours to the project, underscoring their commitment to ensuring the task was completed on time.
Thanks to the dedication and precision of the teams, the load-bearing capacity issue was fully resolved ahead of the Christmas rush. This allowed M&S to confidently display a full range of products, ensuring the feature ends continued to drive impulse sales during the crucial holiday season. The project was completed without disrupting customer experience or store operations, highlighting the strength of the partnership between RAS Store Support and Sigma Group.
This timely intervention not only addressed a potential safety concern but also safeguarded sales during the busiest trading period of the year, reinforcing M&S’s reputation for operational excellence.
