The Range New Store Openings
Retail & Asset Solutions partnered with The Range to deliver a fast, efficient, and high-quality merchandising solution for their new store openings. Leveraging our dedicated and experienced merchandising teams, we transformed empty store spaces into fully functional retail environments, ready to trade in less than two weeks.
Post-opening, our support extended to replenishment services to ensure shelves remained stocked and visually appealing during the initial rush of customers.
Approach
Key Contributions by Our Teams:
- Merchandising from Corporate Planograms:
Our teams meticulously implemented corporate planograms, ensuring consistency with The Range’s brand standards across all sections. - Visual Merchandising for Store-Specific Sections:
For unplanned areas unique to each location, we crafted creative and functional displays tailored to the store’s specific needs. - Security Measure Implementation:
Store security was prioritised with the installation of tagging systems to protect merchandise from the outset. - Building Product Displays:
Eye-catching and functional product displays were constructed, elevating the shopping experience and driving sales. - Training of New Store Staff:
We provided hands-on training for new store staff, equipping them with the skills to maintain high standards and adapt displays to seasonal demands.
The Results
- Efficient Turnaround:
Each store opening was completed in under two weeks, transforming empty shells into fully operational retail environments that met The Range’s high standards. - High-Quality Visual Displays:
Our experienced team ensured displays were visually appealing, minimised air gaps, and optimised selling space for maximum profitability. - Seamless Continuity Post-Opening:
With replenishment teams in place, we supported the inevitable rush of customers, maintaining fully stocked shelves and a presentable shopping environment. - Enhanced Staff Readiness:
The hands-on training provided to new store staff enabled them to confidently maintain displays and manage stock, ensuring long-term success post-launch.
